M&G LIFE Launches “Lucky Panda Lounge” Pop-Up at Jewel Changi Airport, Bringing a Creative World to Life

Featuring China national treasure-level animal character, the event offers a heartwarming and interactive creative experience that blends lifestyle design, emotion, and fun.The centrepiece of the event—a large Mr. Pa figure—quickly became a photo hotpot. The pop-up was transformed into “Lucky Panda Lounge,” featuring interactive areas. To foster real-time engagement, the pop-up is filled with photo-worthy scenes, free scented card giveaways, interactive games, and lucky draw prizes, all of which have made it a must-visit event. These sessions encouraged self-expression and creativity, especially among Generation Z audiences. The event also gained traction on TikTok and Instagram, building excitement both online and offline.

During the opening ceremony, Jerry Lu, Head of Global Business at M&G LIFE, shared: “This is our first in-depth collaboration with Jewel. At such a globally recognised venue, we aim to offer a fresh perspective on lifestyle aesthetics to consumers from all over the world.”

Ziqi Tong, Marketing Director at M&G LIFE, added: “MR.PA represents a lighthearted and joyful lifestyle attitude, which aligns beautifully with the spirit of M&G LIFE.”

This pop-up marks a key step in M&G Life's global expansion strategy, using original cultural content to connect with international audiences. For this pop-up event, we meet many lifestyle lovers and creative minds to explore the whimsical world of “Lucky Panda Lounge” at Jewel Changi Airport. We appreciate meeting so many friends to support us, to support Mr. Pa character, we will keep researching and developing the new products, we will meet soon in further.