M&G LIFE Launches “Chubby Tiger” Themed Season in Malaysia, Singapore and Indonesia, Inviting The Character Lovers to Experience a Creative Lifestyle

M&G LIFE has officially launched the “Chubby Tiger” themed season at the Southeast Asia stores, featuring an adorable Tiger (the name is Alexander) installation at the entrance to welcome customers for photo opportunities and to immerse themselves in a creative and joyful atmosphere. The new themed season will give customers a warm experience.

The Tiger named Alexander, a beloved IP character known for its round and cute appearance and humorous personality, has quickly gained popularity on social media, becoming a representative of the “cute economy.”  In addition, Alexander’s personality matches our stores’ value --kindly, friendly and positive energy. By introducing the Alexander character to Southeast Asia regions, M&G LIFE showcases its creative design capabilities while respecting and integrating local culture.

In Southeast Asia, the tiger is regarded as a national symbol, representing courage, perseverance, and national spirit. Through the Alexander character, M&G LIFE conveys a positive lifestyle attitude, encouraging people to find joy and inspiration in their daily lives.

During the event, the store will also launch limited Alexander themed sections, aimed at providing customers with popular photo scenes. For this IP, we provide different products, including stationery, home goods, and creative merchandise, catering to diverse consumer needs. Additionally, interactive experience zones will be set up in-store (journal experience area), allowing customers to participate in DIY crafts, painting, and other activities to personally experience the charm of creativity.

M&G LIFE is committed to creating “enjoy little happiness in life” by continuously innovating and integrating with local culture to bring more surprises and emotions to consumers. We warmly welcome all customers to visit our overseas stores, check in at the “Chubby Tiger” themed season, and embark on a journey filled with creativity and fun.